There are around twenty of those who have changed their appearance. A transformation that now elevates these road sign elements to the level of works of art.
No more white stripes on protected passages, make way for multicolored stripes in the center of Saint-Gervais-les-Bains. The spa resort in the Mont-Blanc region is no stranger to street art with artist Zoer, who is no stranger to street art.
Figure painter and muralist
The road needed a facelift. The municipality had the idea to improve pedestrian crossings. This is Act IV of an artistic collaboration that began in 2016 with Zoer. “It’s usually a pretty mundane place, we come to trample it, to roll it over. That goes against how we can see a work of art. And that’s what I find interesting.” explains Zoer. “Putting some color on asphalt, which by definition is black, was important to me as a colorist” he adds. A figurative painter and muralist, this young French artist, born in Palermo, Italy, likes to enliven urban amenities by adding intense and vibrant colors. This is actually what he achieved a few years ago in an underground car park in Saint-Gervais, transforming it into a real art gallery. The XXL fresco that represents a skier on the facade of a building in the city is also by Zoer.
More visible pedestrian crossings
Zoer’s pedestrian crossings do not only have an artistic dimension. They still play their protective role. The mission is even more highlighted thanks to this color version. “Today it attracts the eyes of motorists and pedestrians. We realize that people are more cautious.” says Jean-Marc Peillex, mayor of Saint-Gervais-les-Bains. An opinion shared mainly by those concerned. “These are attractive colors. If motorists can’t see us, there’s a problem.” warns the pedestrian. On these creations, Zoer provided two black stripes that motorists must drive on, a basic reflex to preserve color.