India, the new favorite factory of smartphones and electronics giants

Google plans to manufacture the Pixel 8, its flagship smartphone, in India, according to an announcement by its CEO Sundar Pichai on Thursday, October 19. The first devices could leave Indian factories as early as next year, joining a growing list of electronic products made in india. Apple already manufactures iPhones there, and Samsung has the world’s largest phone factory there. Focus on the reasons why India is increasingly attractive to the industry.

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More and more tech giants are seeing India as an alternative to reduce their supply chains’ dependence on China. India offers plenty of skilled and cheap labor. It also represents a rapidly developing market for the sale of electronic products.

And then New Delhi was compelling. Sundar Pichaihead of Google, also mentioned ‘Make in India’ campaign. during the announcement regarding the Pixel 8. Launched in 2014, Prime Minister Narendra Modi’s flagship device allows for faster commercial authorizations and financial incentives.

Since the introduction of this program, the production and export of electronic products has increased. According to official data, overseas phone sales will almost double year-on-year to $8.5 billion in 2022-2023.

India still has a way to go: it has set a target of producing $300 billion worth of electronic devices and smartphones by the financial year 2025-26. It flirted with $75 billion in 2020-2021, according to the India Cellular and Electronics Association (ICEA).

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