In 2023, the Louvre returned to pre-Covid attendance with almost 9 million visitors

The world’s largest museum has seen a 14% increase in visitors in 2023 compared to 2022, which is close to what prevailed before the Covid-19 pandemic. An opportunity to review the novelties planned or planned this year at the Louvre.

Tourists around the pyramid of the Louvre museum, in Paris (France), July 9, 2022. (ARNAUD ANDRIEU / SIPA)

With 8.9 million visitors in 2023, the Louvre museum has returned to near 2019 levels, before the health crisis, it announced on Wednesday (January 3), but stressed that it remains short of its Asian visitors. “This traffic, a 14% increase compared to 2022 (7.8 million visitors), is close to pre-pandemic levels” from 2019 (9.6 million visitors), is specified.

However, the largest museum in the world says “rely less on attendance records than in the past – in 2018 it hosted 10.2 million visitors – decided to keep the daily spread of 30 000 visitors” ensure “better reception and visiting conditions” the public. “This daily separation will be maintained during the Olympic Games (July 26 – August 11)” despite an expected influx of visitors from around the world, the museum said.

68% of foreign visitors in 2023

In 2023, the Louvre welcomed 32% of French visitors, including 62% from Ile-de-France, and 68% of foreign visitors, including 13% Americans and a number of Europeans from border countries (7% Italy, 5% UK and Germany, 4% Spain) . 60% of visitors came to the Louvre for the first time in 2023 and 43% were under the age of 26, while 40% used free entry to the museum.

Asian visitors (Japan, Korea, China) accounted for only 2.5% of the public, while in 2018 Chinese visitors alone accounted for 8% of attendance. According to tourism stakeholders and French authorities, the defection of Chinese tourists can be explained by “very gradual resumption of air connections“just like with China”difficulties in issuing visas“.

New features planned or planned for 2024

To improve public reception, the Louvre remained open until 8pm during the year-end holidays and is considering introducing a second visit alongside its expanded cultural program – integrating dance, theater or cinema.night” from April every Wednesday except Friday.

The other side of the coin is that the museum will raise prices, with a ticket costing €22 from 15 January 2024 (instead of the current €15-17). Among the major projects of its president and director, Laurence des Cars, also appears, in the longer term, the opening of a second entrance to the museum in order to “unblock” the main entrance is located under a large glass pyramid, originally intended for accommodation “four to five million visitors a year”according to the Louvre.

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