At the birth of one of the digital attractions of the Van Gogh exhibition at the Musée d’Orsay is a young Alsatian start-up that uses generative artificial intelligence to design avatars of famous figures.
Hi Vincentthis is the name of this original project presented as part of the exhibition Van Gogh in Auvers-sur-Oise at the Musée d’Orsay until February 4, 2024 and which follows the last two months of the famous Dutch painter’s life. WITHA freely accessible terminal located at the exit of the exhibition allows the public to exchange a few words with Vincent Van Gogh, who is painting a picture. Corn field with crows.
a young Alsatian start-up specializing in artificial intelligence designs avatars of famous people that we can interact with. Among them Vincent Van Gogh, present at the exhibition dedicated to him at the Musee
The human being behind the AI
In order to get as close as possible to his personality and the reality of historical facts, the designers of the project used the corpus of 900 letters in which Van Gogh confides his life and work. As Michaël Friess, CEO of Jumbo Man, recalls, “The AI can say the wrong things. The human is there to provide data for the avatar to use in its responses.”
The French startup Jumbo Mana collaborated with Dr. Wouter van der Veen, historian specializing in Van Gogh. BPI France and the Grand-Est region provided funding with the support of the University of Paris-Saclay and IDRIS for access to the Jean-Zay supercomputer.
Jumbo Ana specializes in generative AI. According to the definition given on the big media site BPI France this AI category “concentrates on the independent creation of data, content or artistic things. It differs from classical artificial intelligence, which focuses on specific tasks such as classification, prediction or problem solving. Generative artificial intelligence aims to produce new data that resemble those created by human beings, whether in the form of text, images or, for example, music.”
Thanks to this technology, a young Strasbourg start-up created in 2022 was selected to participate in the project 57 Consumer Electronics Show (CES), the most bigd living room worldelectronics who stands on Las Vegas until January 7, 2024.
Dali, Rimbaud and others
This experience is not the first in this area. in 2019 on the occasion of the thirtieth anniversary of the death of the surrealist painter Salvador Dalí, the Dalí Museum in St. Petersburg, Florida mediating tool to enter into dialogue with the famous mustache artist. This innovative project was implemented by the San Francisco company Goodby Silverstein & Partners (GS & P).
Generative artificial intelligence is to be developed, especially in cultural enterprises that want to find other forms of mediation towards the public. Jumbo Mana is already working on new avatars: Arthur Rimbaud and Albert Schweitzer.