The number of active social media users will surpass five billion people in 2023, accounting for 62.3% of the world’s population, according to an annual report published on Wednesday. In July, this percentage was 60.6%.
The number of social users thus increased by 5.6% year-on-year in the last year, when the world population recorded a growth of 0.9%, specifies this report published by the agency We are social and Meltwater, based on estimates by Kepios, a. a company specializing in to study digital applications.
By comparison, 5.35 billion people are connected to the Internet. The leading social network in terms of viewership, Facebook (Meta Group), which celebrates its 20th anniversary on Sunday, has a total of 2.19 billion users. In front of it is Instagram (1.65 billion), which is closely followed by TikTok (1.56 billion).
An average of 2 hours and 23 minutes per day
The typical social media user now spends 2 hours and 23 minutes a day on their social platforms of choice, with activities ranging from shopping and connecting to entertainment and searching for information about brands. However, the report acknowledges some inaccuracy caused mainly by automated accounts or people registered under different identities.
Evidence of curiosity generated by artificial intelligence is the most consulted Wikipedia page in 2023 in all languages ChatGPT, the most famous generative AI software developed by OpenAI.
We are social is an international agency with 1100 people in 19 offices around the world. Meltwater was founded in Oslo, Norway in 2001 and has 50 offices on six continents. Its headquarters are in San Francisco, California.