Agri-food: more than 300 participants at the annual Valorial conference

“Better innovation: the agri-food industry makes its revolution”, under this title and under the leadership of its president Pierre Weil, the 11th annual Valorial field conference was held in Rennes. More than 300 participants made the trip on November 30 to support their innovation processes.

The Great West is 1ahem agri-food regions of Europe and Brittany, leader for France. Dedicated to agri-food innovation in a collaborative mode, Valoric pole , started in 2006, brings together 320 members. He has mission to identify, set up and support collaborative and innovative research and development projects. But how can we succeed in creating convergence and ensure that different industries are not only focused on production tools, but open to engineering and innovation? Among the various interventions of Brittany industrialists, we recall the interventions of Gilles Bocbee at the head of Soréal (35) and Christelle Héno, marketing manager of Plastobreizh (5).

Trust your intuition… and your failures

Innovation at Soreal is fundamental and structural, and we dedicate 5% of our turnover to it, underlined Gilles Bocbee, president of Soréal The company, based in Brié in Ille-et-Vilaione, specializes in the design and production of sauces for the food industry and catering. ” Hence the strong growth over the past twenty years. In fact, we are developing products that will appear… tomorrow! And since the requirements of the future are not yet formulated, we are constantly looking for them. Then we trust our… intuition. The risk of going “to the wall” ? It should be remembered that intuition is actually the result of 9 previous failures! But with these failures and technological breakthroughs or tomorrow’s markets, we improve our offerings to eventually hit the jackpot! »

When creativity rhymes with interdisciplinarity

The dimension of cooperation (which) is very present in Plastobreizh for her part, said Christelle Héno, marketing manager at the company, based in Auray in Morbihan and manufacturer of custom and standard thermoformed packaging solutions. Through our creative workshops that play on interdisciplinarity, we wanted to open it up to a very wide audience : now we want to capitalize on this experience and go further with our customers in the joint creation of products. We all manage to sit at the table – and this is not always the case yet – with the various departments of our clients (marketing, R&D, Purchasing). We can then just move on and create disruptive concepts. The ultimate goal is to “delight” the customert. »

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